![]() First using the word “ clients” indirectly has them think that by agreeing, they are also my clients. Next, I let them know that most of my clients love this information. This is higher value than just seeing listings. I ask them if they would like to see sold prices (not merely listings). “Would you like to keep up to date with the sale prices in your area? Most of my clients love getting these monthly reports” ![]() ![]() This means you can now proceed with your CTA. It invites the lead or prospect to consider discuss their market and most people respond to this by saying: “I keep an eye on Zillow” or “Not really, just what I read in the news” “Do you keep an eye on the market in your area?” The question is strategic as it prompts the CTA depending on their response. ![]() I like to lead into my CTA with a question. “In fact, I sold 21 homes in this neighbourhood last year.”Ĭall to Action (CTA) - this invites the next step “In fact, I am helping 3 first time home buyers as we speak.” “In fact, we have successfully helped 15 sellers this year.” “Well, I focus on helping exclusively sellers in this neighbourhood.” “Well, I simplify the whole home buying process for first time home buyers.” “Well, I have a proven system to make seller's homes stand out on the market.” “Well, I Y” - this is the answer to their pain point. “You know how it's crucial to sell your home with an area-specific professional?” “You know how challenging it can be to navigate the first time home buying process?” “You know how hard it can be to sell a home in this market?” “You know how X?” - This is the pain point The pivot to your call to action (CTA) - Personally, I like to lead to the CTA with a question This elevator pitch is from Allan Dib and can be found in his book The 1-Page Marketing Plan. Keep the conversation flowing after the elevator pitch with strategic questions. It’s not just you speaking about your work. Use questions to continue the conversation - The elevator pitch is a conversation starter. Also, it can make an A+ pitch seem like a D- if you don’t use enthusiasm.Ĥ. This simple element can make a B+ elevator pitch seem like an A+. Have energy and enthusiasm - Use your elevator pitch to show how excited you are about real estate. Instead, use this as an opportunity to showcase your unique selling proposition.ģ. Do not start by saying you are a REALTOR® or real estate agent - Everyone already has an image of what a REALTOR does. 20 Seconds or less - You don’t want to make this long. This is perfect for a new or experienced real estate agent.įirst off, let’s discuss a few ground rules.ġ. In this post, video and podcast, you will learn the most simple elevator pitch ever. The Best Elevator Pitch for Real Estate Agents If you are interested in knowing how to respond to this then read on! Regardless of the elevator pitch you choose, it’s almost guaranteed that you will need to then answer the most important question in real estate. Don’t let their notion of a real estate agent cloud your unique selling proposition (USP). The main problem with this is people have preconceived ideas when you say you are a real estate agent. Normally, we are tempted to respond with, “I’m in real estate,” or “I’m a REALTOR,” but why respond with a generic response when you can use this as an opportunity to create an impression and discuss your unique selling proposition? Your elevator pitch is your quick response to someone asking you what you do for a living. How you respond to the question, “what do you do” can have a lasting impact on the person you are having a conversation with or it can have little impact. A real estate agent elevator pitch is a crucial step in building your real estate business.
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